For the life of me, I can’t understand why organizers don’t integrate a live stream for their events. WTF! It’s 2014 people. I’ve been live streaming meetups/events since 2008 in Frankfurt, Germany for the rest of the world to peek in and have a looksie. Heck, I’ve even live streamed RL (Real Life) events into SL (Second Life).
Here I am live streaming as I wait to walk up to the stage at CeBIT 2010.
Live streaming during Germany’s First Augmented Reality Conference in Berlin in 2010.
Are organizers actually thinking that if they were to provide a live stream then the number of physical attendees would drop? Or that those who haven’t paid for the event shouldn’t be privy to its content? Nonsense. Other events live stream.
You’d think that in this extremely connected world we live in, events that harp on topics such as social media or crowdsourcing would at least provide a live stream.
Just grab your fuckin’ laptop, turn it around and face its camera to the stage. Pppffftt!
If you’re thinking of having an event and you’re not sure how to effectively live stream, contact me on twitter. I’ll help you for FREE.
Why you would want to live stream your event:
1. Reach a larger audience (ummmm, the world)
2. Engage a larger audience.
3. Introduce your event brand to a larger audience.
4. Provide a larger audience for your speakers (they’ll really love you for this)
5. Let the world know what topics are being presented.
6. Oh, you know … connect to a larger audience.
I may have to write a detailed post on things to think about when live streaming an event (logistics, positioning, audio, monitoring, moderating, live stream platforms *think Google Hangout connected to YouTube) because obviously it’s not that common.